The Right Way to Link Pinterest to Your Digital Product Store
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The Right Way to Link Pinterest to Your Digital Product Store
Pinterest can drive real traffic to your digital product store. But "real traffic" and "real sales" aren't the same thing — and the difference often comes down to how you've set up your links.
I made most of the linking mistakes you can make before I figured out what actually works. Here's what I know now.
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The Most Common Linking Mistakes
Linking to your homepage. Your homepage is designed for multiple audiences doing multiple things. A visitor from Pinterest, who just clicked a pin about "how to sell digital products for beginners," doesn't want to navigate a general homepage. They want to land exactly where that pin promised they'd be.
Linking directly to a product page (usually). Counterintuitive, I know. But cold Pinterest traffic — people who've never heard of you — often doesn't convert immediately on a product page. They need to be warmed up first. A blog post does that job. A product page often doesn't.
Using generic URLs. If you're linking to different pins but sending all of them to the same single URL, you're missing opportunities to optimize based on what's working.
Linking to slow or broken pages. Pinterest users are on mobile. If your page takes more than 2–3 seconds to load, a significant percentage of clickers will bounce before the page finishes loading.
The System That Works
Here's how I structure my Pinterest linking strategy:
Layer 1: Pin → Blog Post
Most of my pins link to a blog post that's relevant to the pin's topic. The blog post delivers on the promise the pin made, provides real value, and includes natural links to my product store throughout.
This warm-up step is crucial. Someone who lands on my blog post already trusts me a little — they clicked, they're reading, they're engaged. That's a much better position to convert from than a cold product page view.
Layer 2: Blog Post → Product Store
My blog posts naturally mention products at relevant moments. Not pushy, not forced — just "here's the tool I use for this" or "this is where I sell it." Those mentions link to my MadeThis store.
Layer 3 (optional): Pin → Direct Product Page
For pins that are specifically about a product — a template, a guide, a course — I do sometimes link directly to the product page. But only if the pin itself clearly communicates what the product is and the product page is set up to convert cold traffic.
Setting Up Pinterest-Friendly Landing Pages
When Pinterest traffic lands on your blog, a few things need to be true:
Mobile-first design. Most Pinterest users are on mobile. If your blog is hard to read or navigate on a phone, you're losing those clicks.
Fast load time. Use compressed images, minimal JavaScript, clean themes. Pinterest traffic is impatient.
Clear next step. Every blog post should have an obvious next step — usually a link to a product, a lead magnet, or a "read more" suggestion. Don't let readers reach the end of an article with no path forward.
Internal linking. I link between blog posts, to my product store, and to comparison pages. A visitor who clicks one internal link is 2–3x more likely to eventually purchase than one who reads a single post and leaves.
How to Claim Your Website and Enable Rich Pins
This is a technical step a lot of people skip, but it's important.
When you claim your website on Pinterest, a few things happen:
- Your domain name appears under every pin that links to your site
- Rich Pins are enabled, which automatically pull in title and description data from your pages
- Pinterest's algorithm gives slightly more authority to pins linking to claimed domains
To claim your site:
- Go to Pinterest settings → Claimed accounts
- Add your website URL
- Pinterest will give you a meta tag or HTML file to add to your site
- Once verified, your domain shows up on all your pins
If you're using MadeThis for your store, you can add the verification tag in your store settings. For a blog on a platform like WordPress or a custom Next.js site, you'll add it to the site's <head>.
The Right Affiliate Link Setup
If you're also doing affiliate marketing through Pinterest — linking to products or platforms you recommend — make sure you're using proper affiliate links and that you've added the Pinterest label for affiliate content (Pinterest requires disclosure for affiliate pins).
My MadeThis affiliate link is clean and trackable: https://madethis.com?ref=startwithai. I don't cloak it or hide it. Transparency builds trust, and trust drives conversions.
Track What's Working
Pinterest analytics shows you which pins are driving outbound clicks. Check this weekly. The pins with the highest click-through rate tell you what headlines and visual styles are working — and you should make more of those.
I also use UTM parameters on my links when possible (e.g., ?utm_source=pinterest) so I can see Pinterest-specific traffic in Google Analytics separately from other sources.
Putting It Together
The chain that makes Pinterest profitable:
- Well-optimized pin → specific, keyword-rich, compelling headline
- Right destination → usually a relevant blog post, not a homepage
- Warm-up content → blog post delivers value and builds trust
- Clear CTA → natural links to your product store at the right moments
- Converting store → clean checkout, fast delivery, good product
Every link in this chain matters. Strengthen the weakest one and your results improve.
If you haven't checked out the MadeThis pricing yet, that's a good starting point. The store setup is fast, the checkout converts well on mobile, and there's no upfront cost to start. Pinterest traffic doesn't help if the destination doesn't convert — but with the right setup, this system works.
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