How to Sell Digital Products on Pinterest (Step-by-Step)

Pinterest is one of the most underrated traffic sources for digital product sellers. Most creators focus on Instagram or TikTok, which is fine — but Pinterest traffic is fundamentally different, and in many ways better.

Here's why: Pinterest is a search engine, not a social network. People go there with intent — they're looking for ideas, tutorials, and solutions. When they find your pin about a problem you solve, they're already primed to buy.

I drive a meaningful chunk of my blog and product traffic from Pinterest. Here's exactly how.

Why Pinterest Works for Digital Products

Pinterest's algorithm favors evergreen content. A pin you create today can drive traffic for months or years. On Instagram or TikTok, a post has a lifespan of 24–48 hours.

The demographics also align well with digital product buyers: predominantly adults aged 25–54, high household income, actively searching for solutions to problems. They're not browsing for entertainment — they're in discovery mode.

For digital products specifically — templates, guides, courses, planners — Pinterest is excellent because the visual format lets you show the outcome. A beautifully designed Notion template screenshot converts. An ebook cover with a clear title converts. Canva template previews convert.

Step 1: Set Up a Business Account

If you don't have a Pinterest business account, create one. It's free and gives you access to analytics.

Set up your profile with:

• A professional headshot or brand logo
• A bio that describes what you do and who you help ("I help solopreneurs sell digital products online")
• A link to your MadeThis store or blog

Claim your website in Pinterest settings — this unlocks analytics for pins that link back to your site.

Step 2: Create Boards That Match Your Content

Your boards are the organization system for your pins. Create boards that match what your target buyer would search for.

Example boards for a digital product seller:

• "Digital Product Business Tips"
• "How to Make Money Online (Realistic)"
• "Canva Templates & Resources"
• "Notion Templates for Entrepreneurs"
• "Side Hustle Ideas That Actually Work"

Each board should have 10–30 pins minimum before you start actively promoting it. Mix your own content with repins from others in your niche.

Step 3: Design Pins That Stop the Scroll

Pinterest is visual. Your pins need to look good enough to make someone pause.

The best-converting pin formats for digital products:

"Result" pins — Show the outcome. "I made $1,847 in my first month selling digital products" with a clean design stops scrollers.

"Before/After" pins — Show the transformation. "Chaotic content calendar → Organized Notion system" with a product screenshot.

Tutorial pins — "5 Ways to Make Money With Canva" as a text-forward graphic. These get saved constantly.

Product preview pins — A mockup of your ebook, template, or course that shows what's inside.

Design these in Canva. Use tall formats (2:3 ratio, ideally 1000x1500px). Use your brand colors consistently so your content is recognizable at scale.

Step 4: Write Pin Titles and Descriptions for Search

Pinterest is SEO-driven. Your pin title and description need to include keywords people actually search.

Research keywords on Pinterest: Type your topic into the Pinterest search bar and see what autocomplete suggests. Those are real searches people are doing.

For a pin about Notion templates: "Notion template for entrepreneurs" or "free Notion dashboard template" or "Notion productivity system" — these are real search queries.

Your description should:

• Include your primary keyword naturally
• Describe what the pin is and what the viewer will get
• Include a soft call to action ("Link in bio for the full guide" or "Click to shop the template")

Step 5: Link Strategically

Each pin links somewhere. Be intentional about where.

Best options:

• Blog posts — Pin that drives traffic to a relevant blog post, which converts readers to buyers
• Product pages — Pin that links directly to a MadeThis product page
• Lead magnet landing page — Pin that drives email signups, then you sell via email

I primarily use blog posts as the landing destination. The post provides value, builds trust, and includes CTAs to my MadeThis products. This indirect funnel converts better than direct product links for most of my content.

Step 6: Post Consistently

Consistency beats volume on Pinterest. Five quality pins per week beats 50 mediocre pins.

Schedule your pins using Pinterest's native scheduler or a tool like Tailwind. The sweet spot for most creators is 3–7 pins per day (including repins) — but start with whatever you can maintain.

The compounding effect is real. My first three months on Pinterest were slow. By month six, I was getting consistent traffic every day from content I'd created weeks earlier.

The Full Funnel

Pinterest → Blog post → MadeThis product page → Sale

That's the system. It's not complicated. The work is in creating quality content consistently and designing pins that match what your audience is searching for.

For the blog and product side of the equation, my posts on how to get your first 1,000 visitors and MadeThis for beginners fill in the rest.

Set up your digital product store on MadeThis and start driving Pinterest traffic →