The Best Platforms to Build a Landing Page in 2025

A landing page has one job: convert visitors into something — subscribers, buyers, or leads.

Every extra element that doesn't serve that job is a liability. That's why landing pages are different from regular websites, and why the platform you use matters more than most people think.

I've built landing pages on most of the major platforms over the past few years. Here's the honest breakdown of what's worth using in 2025, organized by what you're trying to accomplish.

What to Look for in a Landing Page Platform

Before the list, a few criteria that should guide your decision:

Speed to launch. If it takes you a day to figure out the interface, that's a day you're not testing. The best platforms for beginners are ones where you can have a live page in under an hour.

Mobile optimization. Most of your visitors will be on mobile. If your landing page doesn't look good on a phone, you're losing conversions before they start.

Integration with your email platform. The whole point of most landing pages is to capture emails. If connecting to your email platform is complicated, you'll spend time on plumbing instead of on your offer.

No-code or low-code. You don't need to be a developer to build a high-converting landing page. The best platforms handle the design work for you.

The Best Options in 2025

ConvertKit / Kit (Free, with paid plans)

If you're building a list and you want a landing page to capture email subscribers, ConvertKit is the cleanest starting point. Their landing page builder is simple, mobile-optimized, and connects directly to their email platform without any setup friction.

The free tier includes unlimited landing pages and up to 10,000 subscribers. For beginners building an email list, this is where I'd start.

Limitation: limited design flexibility. If you want something that looks exactly a certain way, you'll hit walls.

Carrd (Free, with paid plans starting at ~$9/year)

Carrd is a sleek, lightweight site builder that works extremely well for single-page landing pages. The free tier is very capable; the paid upgrade at roughly $9/year is one of the best deals in software.

If you want a clean, professional-looking page quickly, Carrd is hard to beat. It's also fast to load, which helps with conversion rates.

Beehiiv (Free, with paid plans)

Beehiiv is primarily a newsletter platform but it has strong landing pages built in. If you're running a newsletter-based business model, Beehiiv gives you the landing page and the newsletter platform in one.

Leadpages (Paid, starting ~$37/month)

For people who want more advanced features — A/B testing, higher customization, built-in analytics — Leadpages is a strong option. It's better suited for people who are already running campaigns and need to optimize conversions rather than beginners just getting started.

MadeThis (Included with the platform)

If you're selling digital products, MadeThis handles your product landing pages as part of the platform. You don't need a separate landing page builder — the product pages are built in, along with checkout and delivery. For someone whose primary landing pages are for product sales, this eliminates a whole layer of tools.

What I Actually Use

For email capture specifically, I use ConvertKit landing pages. They're fast, integrated with my list, and the design is clean enough to convert.

For product sales pages, I use MadeThis — it handles the page, the checkout, and the delivery in one workflow without any glue required.

I've used Carrd for specific campaigns where I wanted something simple that looked polished quickly. The $9/year price makes it an easy call.

What to Avoid

I'd avoid building landing pages in full-featured website builders (Wix, Squarespace, etc.) if your primary goal is conversion. Those platforms are built for presenting content, not optimizing for a single action. Too many design elements, too much navigation, too many distractions.

I'd also avoid anything that requires developer assistance for basic changes. If updating your headline requires a pull request, you'll never test fast enough to improve.

One Final Note: The Platform Matters Less Than the Offer

Here's the honest truth: the best landing page platform in the world won't save a weak offer.

If your lead magnet isn't compelling, if your product doesn't solve a real problem, or if your copy doesn't speak to what the visitor actually wants — the platform is irrelevant.

Spend 80% of your time on the offer and the copy. The platform just needs to be fast and not get in the way.

If you're ready to actually start, MadeThis is what I use — try it at madethis.com.