The Beginner's Guide to Selling Notion Templates

Selling Notion templates was one of the first ways I made money online, and it's still one of the easiest entry points for beginners I know. The barrier to creation is low, the demand is high, and Notion's popularity keeps growing year over year. Here's everything I know about building and selling Notion templates as a business.

Why Notion Templates Are a Great First Digital Product

Notion templates have several properties that make them ideal for beginners:

Low creation cost: You build templates inside Notion itself — no design software needed, no paid tools required. If you already use Notion, you probably have templates worth selling.

High buyer motivation: Notion users are actively looking for templates. They've adopted the tool because they want to get more organized — and they're willing to pay for setups that save them the time of building from scratch.

Reusable asset: Build once, sell forever. The same template can be sold an unlimited number of times.

Improving product: Unlike a physical product, a digital template can be updated and improved after launch. Your version 1.2 is better than version 1.0, and buyers who purchased before may even thank you for updates.

What Notion Templates Actually Sell

Not every template is a winner. Here's what the market rewards:

High-demand categories:

• Productivity systems: Second Brain setups, task management dashboards, weekly planners, habit trackers
• Business operations: Client management dashboards, freelancer project trackers, invoice and contract organizers
• Content creation: Content calendars, YouTube video trackers, social media planners, newsletter planning templates
• Personal finance: Budget trackers, debt payoff dashboards, income/expense logs, financial goal trackers
• Study and learning: Study systems, reading trackers, note-taking frameworks, course dashboards
• Life planning: Goal-setting systems, annual review templates, travel planners, bucket list trackers

The key differentiator: The best-selling templates solve a specific problem for a specific person — not a general "be more organized" promise. "Content Calendar for Solo Newsletters" sells better than "Content Planning Template."

How to Build a Notion Template Worth Buying

Step 1: Start With Your Own Use Case

The best templates are ones you've built for yourself and actually use. When a template comes from real personal use, it has:

• Genuine use cases thought through
• Edge cases handled
• Practical design decisions (not just pretty structure)
• A story you can share authentically

If you're an active Notion user, look at your workspace. What have you built that saves you real time or helps you manage something important? That's your first product.

Step 2: Polish for a Stranger

The biggest mistake first-time template sellers make: uploading their personal workspace directly without cleaning it up.

Before selling a template:

• Remove all personal data
• Add instructions and descriptions inside the template
• Include an "Instructions" or "Getting Started" page at the top
• Make sure every property, formula, and view is named clearly
• Test it by imagining you're encountering it for the first time

A template should be self-explanatory. The buyer won't have context about how you use it — build it for a first-time user.

Step 3: Design for First Impressions

Notion templates don't have to be fancy, but they should look professional. A few design principles that help:

• Use cover images on databases (Notion has a built-in image library)
• Add icons to every page
• Use callout blocks for instructions and key information
• Keep the structure logical — most important pages first
• Color-code categories consistently

Screenshots of your template will be your primary marketing material. Make it look like something you'd want to use.

Where to Sell Notion Templates

Option 1: Your own storefront

This is what I recommend. Using MadeThis, you can set up a dedicated store for your templates, handle automatic delivery, and build a brand around your Notion work. You keep more of the revenue and own the customer relationship.

The AI co-founder in MadeThis also helps you write product descriptions that convert — which matters a lot for templates because the description has to paint a picture of how the buyer's life improves.

Option 2: Gumroad

Good backup option. Simple, reliable, no storefront customization but it works. Better for creators who want minimal setup.

Option 3: Etsy

Etsy has a large marketplace for digital products including Notion templates. The built-in traffic is valuable for beginners. Downside: Etsy takes a cut and eventually you'll want to move buyers to your own platform.

Option 4: Notion Template Marketplaces

Sites like Notioneverything and similar template directories exist. Traffic is variable. Worth listing on a few once you're selling on your own platform.

How to Price Notion Templates

Single template:

• Simple single-purpose template: $7–$15
• Comprehensive dashboard or system: $17–$39
• Multi-page full workflow system: $29–$79

Template bundles:

• Pack of 3–5 related templates: $25–$59

I've seen creators undervalue their templates severely. A $9 template that saves someone 6 hours of setup time would be worth $60+ in consulting time. Price with the value in mind, not the time it took you to create.

How to Market Notion Templates

Reddit: The Notion subreddit (r/Notion) has active users who buy templates. Post genuinely helpful content — share a workflow breakdown, a system walkthrough — and mention your template naturally. Read the community rules first.

Pinterest: Notion aesthetic is huge on Pinterest. Screenshots of beautiful dashboards drive significant traffic. Create keyword-rich pins (e.g., "Notion template for freelancers", "Second Brain Notion setup") linking to your product page.

Twitter/X and LinkedIn: If you document your Notion journey — showing setups, sharing workflows, giving free tips — you build an audience that will buy from you.

YouTube: "How I set up my [specific system] in Notion" videos drive ongoing organic traffic and demonstrate the product better than any description.

The Notion Template Business Model

Once you have 3–5 templates, you can build a real product ladder:

• Entry template ($9): One specific tool for one specific task
• Core system ($29): Full workflow covering your main topic
• Bundle ($49–$79): All templates + guides + bonus resources

Buyers who love the entry template upgrade naturally. This is exactly how I scaled from $200/month to $1,200/month in my Notion template business without adding new customers — just adding more value options for existing buyers.

Selling Notion templates is one of the best first businesses I can recommend. If you want to get your templates live with automatic delivery and a professional store, MadeThis is free to start and takes under an hour to set up.

→ Launch your Notion template store free on MadeThis