The 10 Best-Selling Types of Digital Products in 2028 (With Price Ranges)

When I talk to people who are thinking about selling digital products but haven't started yet, the most common question after "what niche should I pick" is "what should I actually sell?"

The format matters. Some product types convert much better than others. Some are easier to build. Some scale better. Here's my honest 2028 ranking.

1. Templates (Notion, Google Sheets, Canva, Word)

Price range: $9–$97

Why they sell: Templates solve a very specific problem with immediate, tangible value. The buyer knows exactly what they're getting. Delivery is instant. The purchase decision is simple. Templates in Notion, spreadsheets, Canva, and document formats consistently outperform ebooks for conversion rate.

Where demand is strongest: Business and productivity (Notion CRM, project trackers, financial dashboards), creative work (social media content calendars, design templates), HR and hiring tools, personal finance planners.

Build time: 4–20 hours depending on complexity.

2. Ebooks and Short Guides

Price range: $7–$47

Why they sell: High-purchase-intent "how to" searches drive strong ebook sales when you're positioned correctly in search results. They're also one of the most flexible formats — anything teachable can be an ebook.

Where demand is strongest: Business and finance topics with specific problem statements. "How to price your freelance services" outperforms "how to be a better freelancer" because the problem is concrete.

Build time: 15–40 hours. AI tools have cut this significantly.

3. AI Prompt Packs

Price range: $7–$97 (most sell at $17–$49)

Why they sell: Buyers want pre-tested, professional-quality prompts for specific use cases. The right pack saves hours of prompt engineering. Value is clear.

Where demand is strongest: Specific professional contexts (copywriting, marketing, HR, real estate, healthcare), creative workflows, social media content production.

Build time: 8–20 hours for a quality pack with context and examples.

4. Online Courses (Video + Written)

Price range: $47–$497+

Why they sell: When the topic justifies it, courses command much higher prices than written products. Video adds perceived value, and the structured format signals completion and transformation.

Where demand is strongest: Skill-building with clear outcomes — "by the end of this course you'll be able to X."

Build time: 40–120+ hours for a quality course. Significant upfront investment.

5. Worksheets and Workbooks

Price range: $7–$37

Why they sell: Worksheets are interactive. They're not just information — they prompt action. For coaching-adjacent niches (goal-setting, habit formation, personal development) workbooks outperform straightforward ebooks.

Where demand is strongest: Personal development, coaching supplements, business planning, parenting and education.

Build time: 5–20 hours.

6. Printables

Price range: $3–$17

Why they sell: Low price point, impulse-friendly, Pinterest-viral potential. Volume compensates for low per-unit revenue.

Where demand is strongest: Parenting and education (kids activities, school planners), home organization, holidays, planners and trackers.

Build time: 2–8 hours per design.

7. SOP Bundles (Standard Operating Procedures)

Price range: $17–$97

Why they sell: Businesses of all sizes need documented processes. A "complete SOP bundle for a boutique fitness studio" or "client management SOPs for freelance accountants" is a high-value product for a very specific audience.

Where demand is strongest: Small business operations, freelancer workflows, healthcare practice management, agency operations.

Build time: 15–40 hours for a quality bundle.

8. Swipe Files and Resource Libraries

Price range: $9–$49

Why they sell: Proven examples and resources save research time. The implicit promise is "someone has already done the work of finding what works — buy this and skip that step."

Where demand is strongest: Copywriting and marketing, email subject lines, sales pages, social media hooks, headline writing.

Build time: 10–20 hours to curate and format well.

9. Membership Content and Content Libraries

Price range: $9–$49/month (recurring)

Why they sell: Recurring revenue model. Members pay for access to a growing library of templates, guides, or resources.

Where demand is strongest: Professional development, creative tools, specific workflow content that updates regularly.

Build time: High ongoing commitment. Good once other products are established.

10. Audio Products

Price range: $7–$47

Why they sell: Meditation tracks, focus music, guided exercises, audio courses — the audio format has a distinct audience who prefers it over reading or video.

Where demand is strongest: Wellness, meditation, sleep, focus, and learning/self-improvement.

Build time: Variable — AI voice tools have made production much faster.

What to Build First

For most beginners, I recommend starting with a template or a short ebook. They're the fastest to build, have the most straightforward purchase intent, and you'll learn what the market wants before you invest the time in a course.

All of these formats work well on MadeThis — it's built for digital product delivery regardless of format. You can see pricing and details at /madethis-pricing if you're ready to set up shop.

Start simple, launch fast, and let market feedback tell you where to invest more.