MadeThis Pricing Explained: What You Actually Pay and What You Get

Pricing pages are confusing on purpose. Platforms use percentage fees, monthly fees, feature gates, and tiered plans to make it hard to compare apples to apples.

So let me do the work for you. Here's exactly what MadeThis costs, what you get at each level, and how it compares to the platforms you're probably already considering.

How MadeThis Pricing Works

MadeThis uses a model that's common in the digital product space: a free tier with a transaction fee, and paid tiers that reduce or eliminate that fee.

The free tier is genuinely useful. You can create products, publish them, run checkout, and get paid — all without spending anything upfront. The platform takes a cut of each sale, which means they only make money when you make money. For beginners with no track record, this is exactly the right model.

As you scale and start generating consistent revenue, it makes sense to move to a paid plan. The math is simple: once your monthly sales volume is high enough that the transaction fee costs more than the subscription, you upgrade. You can do that math yourself once you know your numbers.

I cover the specific tiers and current pricing in detail on the MadeThis pricing page — I keep that updated as the platform changes.

What You Get at Each Level

Regardless of which plan you're on, the core feature set is the same:

• Product hosting and digital delivery
• Checkout and payment processing
• Sales pages and product listings
• Basic audience and email tools
• The AI co-founder features
• Analytics dashboard

Higher tiers unlock things like reduced transaction fees, more products, advanced affiliate settings, and priority support. For most beginners, the free or entry-level plan is all you need for the first several months.

How MadeThis Compares to Gumroad

This is the comparison that matters most for digital product sellers.

Gumroad charges a flat 10% transaction fee on all sales. That's on top of standard payment processing. So if you sell a $50 ebook, you walk away with around $42–$43.

On MadeThis's free tier, the fee structure is more competitive. And on a paid plan, you can get your effective take rate significantly higher.

Here's the math at scale:

• $1,000/month in sales on Gumroad: ~$100 to Gumroad in fees
• $1,000/month in sales on MadeThis (free tier): less than Gumroad
• $1,000/month in sales on MadeThis (paid plan): you're keeping considerably more, and the plan cost pays for itself quickly

The crossover point — where MadeThis is clearly cheaper than Gumroad — happens at a relatively low sales volume. For most people selling their first product, MadeThis wins on pure economics.

For a deeper comparison, here's my full MadeThis vs Gumroad breakdown.

How MadeThis Compares to Teachable

Teachable is built for online courses. Their pricing has gotten more aggressive over the years — their free plan takes 10% per transaction, and their paid plans range from $39 to $199+ per month.

If you're primarily selling courses, Teachable is a legitimate option. But if you're selling a mix of products — ebooks, templates, courses, coaching — Teachable's course-first structure starts to feel limiting.

MadeThis handles all of those product types in one place. You don't need separate platforms for different product types. For a solo creator building a diverse product library, that simplicity has real dollar value.

Here's my full comparison: MadeThis vs Teachable.

The Real Cost of "Free" Platforms

One thing people miss when evaluating platforms: the cost isn't just the subscription or transaction fee. It's also your time.

Every hour you spend managing tool integrations, debugging checkout flows, or learning a complex platform is an hour you're not spending on creating and selling. MadeThis is genuinely fast to set up and simple to maintain. That's worth something real, even if it doesn't show up on a pricing comparison table.

I switched from a cobbled-together stack of three tools to MadeThis, and my setup time dropped dramatically. The platform paid for itself in saved frustration before I even sold a single product.

My Recommendation on Pricing

Start on the free tier. Sell your first product. Once you're making consistent revenue and the transaction fees start adding up, look at the paid plans and do the math. The upgrade is obvious once you hit that threshold.

Don't let pricing be the reason you delay starting. The free tier is real, and it works.

See MadeThis plans and start for free →