The Best Features of MadeThis That Nobody Talks About

Most reviews of MadeThis cover the basics: you can sell ebooks, set up a store, get paid. That's all true. But after six months on the platform, I've found that the features nobody talks about are actually the ones that matter most.

Here's what the homepage doesn't make obvious — and why these things change how you run your business.

1. The AI Co-Founder

This is the feature I was most skeptical about before I tried it. "AI business advice" sounds like a gimmick. But the implementation on MadeThis is actually thoughtful.

The AI co-founder isn't just a chatbot that tells you generic things like "find your niche and build an audience." It's context-aware. It knows your products, your pricing, and your store. When you ask it for help, it gives you specific recommendations based on what you've actually built.

Where I use it most:

• Sales page copy. I describe my product in plain English and ask the AI to help me write a more compelling description. It's not perfect, but it's dramatically faster than starting from a blank page.
• Pricing gut-checks. I'll describe a new product concept and ask whether my pricing makes sense given the market. The responses are usually useful.
• Product ideas. When I'm not sure what to build next, I describe my audience and ask for product ideas. Some suggestions are obvious, but occasionally one sparks something genuinely good.

The AI co-founder alone has probably saved me 10+ hours over six months. That's a real benefit most reviews don't mention.

2. Automated Checkout That Actually Converts

MadeThis handles the entire checkout experience — and it's good. Not just functional. Actually good.

Most people don't think about checkout as a variable, but it is. A poorly designed checkout page loses sales. Friction at the moment of purchase kills conversions.

MadeThis's checkout is clean, fast, and mobile-optimized. There's no account creation required for buyers unless they want one. The payment flow is minimal. I noticed my conversion rates improve after switching from my previous setup — not dramatically, but measurably.

The automated delivery is also seamless. Buyer pays → buyer gets download link → done. I've never had a support request about a failed delivery.

3. Built-In Affiliate Capabilities

MadeThis lets you create affiliate links for your own products. This means other creators can promote your products and earn a commission when they refer a sale.

This feature is underused by most sellers. Here's why it matters:

If you partner with five other creators in adjacent niches and give each of them an affiliate link to your product, you now have five salespeople working for you — for free, unless they generate a sale. It's performance-based marketing with zero upfront cost.

I've used this to set up cross-promotions with other creators in my space. It's generated sales I would never have gotten from my own audience.

4. Audience and Email Tools

MadeThis has built-in email capture and basic email capabilities. This isn't a replacement for a dedicated email platform like ConvertKit — but for beginners, it handles the essentials.

You can collect email addresses from your product pages, send updates to your buyers, and message your audience about new products. For someone who doesn't want to configure a third-party email tool right away, this is genuinely useful.

The smart use of this feature: anyone who buys one product from you automatically enters your buyer list. That buyer list is your most valuable marketing asset — people who already paid you are far more likely to buy again. MadeThis makes it easy to stay in touch with them.

5. Product Analytics That Tell You What Matters

MadeThis gives you clear data on what's actually converting: page views, sales, conversion rate per product. Not a vanity dashboard, but actionable metrics.

When I see a product with high traffic but low conversion rate, that tells me the sales page needs work. When I see a product with strong conversion but low traffic, that tells me I need to drive more awareness.

These aren't complicated insights, but having them in one place — without exporting data or connecting to external analytics tools — saves time and keeps me focused.

6. Stacked Products and Bundles

You can bundle your products and sell them as packages. This is one of the most underused revenue levers on the platform.

Bundling doesn't require creating anything new. You're just repackaging what you already have. A $17 ebook + a $15 template sold as a $25 bundle increases average order value while giving buyers a better deal.

I added two bundles to my store and they immediately became some of my top sellers. Buyers like the feeling of getting more for their money.

The Bottom Line

MadeThis is more powerful than most people realize. The AI co-founder, affiliate capabilities, built-in audience tools, and smart analytics make it a genuine business platform — not just a storefront.

If you're evaluating the platform, don't just compare product types and fees. Look at the full system and what it does for you. For a deep look at how it stacks up overall, here's my full MadeThis review — or compare it to alternatives at /madethis-alternatives.

Try MadeThis free and see these features yourself →